We created identity concept for a real estate agency in Barcelona.
The concept is based around the idea of a neighborhood agency.
It is our city - we know it, it’s been our home, we know it’s best secrets
and we want to share them with you. We know how to find what
you’re looking for and we want to do it together with you, in a friendly,
neighborly atmosphere.
We used a doormat for a logo, as a friendly symbol of hospitality
and openness. We chose a serif font with rounded angles, one that you
would often see on a classic doormat. For the creative direction for advertising
we suggested to use illustrations. It makes the identity stand out, and conveys that you can trust this company like you can trust a good neighbor.
